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about Victoria...


Victoria brings a unique skill-set to the food and wellness industries, with a 1st Class (MA Honours) Economics Degree, thirteen years blue-chip commercial experience and a string of professional food qualifications under her belt from Le Cordon Bleu, Leiths, Ballymaloe, Matthew Kenney Cuisine, Natural Gourmet Institute, and the Institute of Integrated Nutrition.


Victoria's work is in the field of sustainable food and wellness innovation, combining her in-depth knowledge of healthful cuisine with her commercial expertise to deliver thought-provoking change to start-ups and large corporates alike. Most recently, as KFC’s Senior Innovation Leader, she had a mandate to support the development of their future food vision and drive nutritional change through reformulation, innovation and behavioural change tactics. As part of this she created their fastest selling new product in over a decade - the KFC vegan burger. Prior to this she was Head of Food for HelloFresh, which achieved unicorn status and IPO’d. 


Victoria’s personal mission is to create a better food future for generations to come. In doing this, she regularly provides data-supported lectures on corporate wellness, professionally tests recipes for publication, advises start-up wellness brands, and writes widely on the topic of health supportive cuisine for a variety of online and print communications.


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